So, you’ve finally done it. You’ve crafted a promotional video so good it makes Spielberg look like he’s just figured out how to use a tripod. It’s glossy, cinematic, and you’re convinced this is the one… the video that will launch your brand into the spotlight and have new customers queuing up in no time.
Let’s just pause there.
As brilliant as your video might be, it’s probably not going to turn your business into an overnight success. Not because it’s not good, it might be excellent, but because that’s not how brand awareness works.
Even if you land that elusive viral hit, here’s the awkward truth: will people remember your brand, or just the content? That clever sketch or dramatic reveal might clock up millions of views, but if your logo pops up in the last two seconds, most viewers have already scrolled on.
That’s not to say a promo video isn’t worth doing – it is. In fact, it’s a great move. A well-made video gives you something polished and professional to share with prospective clients. It shows people what you’re about, adds credibility, and helps connect your name with what you do. But it’s not a magic wand. One video won’t send people racing to their phones to book your services. What it will do is give them a nudge. It puts you on their radar, so when they’re ready to make a decision, you’re already in the running.
The better strategy? Don’t blow your entire budget on one cinematic masterpiece. Think smaller. Think smarter. Think consistent.
Regular content, like behind-the-scenes clips, team introductions, short explainers or quick updates builds trust. It keeps your brand visible, human, and familiar. And it shows people what you’re like to work with, not just what you sell.
According to Wyzowl, 91 percent of businesses now use video as a marketing tool. Most people say they want to see more video content from brands, not less. And the videos that get watched most? The short ones. Anything under two minutes has a much higher chance of being seen from start to finish.
The best bit? Regular content doesn’t have to break the bank. Many businesses spend under £4,000 a year on video and still see a solid return. Why? Because they’re showing up often and not just once.
So yes, make your polished promo. But don’t stop there.
If you want people to remember you, keep showing up. Share what you’re doing. Show who you are. Keep the story going.
That’s what sticks.
